Fashion: Janine Rewell's incredible bodypainting for a Finnish shoe brand

Body-paint remains something of an overlooked form in the art and illustration worlds – too many great-seeming-but-actually-very-difficult-to-execute ideas have gone awry in the wrong hands. Janine Rewell, however, appears to have the right ones. She already has a stack of fantastic illustration work under her belt, and her most recent project with Finnish shoe designer Minna Parikka has seen her apply all of this skill to the art of body-painting.

Taking geometric patterns by the designer, Janine applied them to the bodies of several models and then shot them on similarly patterned fabrics, creating a campaign which is as striking as it is technically impressive. She explains: “I’ve been wanting to use the body as a canvas for my designs for a long time already. When I started researching about body-painting I noticed that as an art form and as a technique it’s still quite marginal, and it hasn’t really been used in the field of fashion and design.”

You can watch the whole of Minna and Janine’s collaborative process in the brilliant video by Rasmus Wilén below!