Amazing 1970s publishing posters from German designer Gunter Rambow

If you aren’t familiar with The Casual Optimist blog about publishing and book culture then it’s well worth checking out (I’ll wait). Anyway last week its author shared these amazing posters created by the leading German graphic designer Gunter Rambow for the S. Fischer Verlag publishing house back in the 1970s. What’s interesting is that some of them tiptoe right up to the edge of being gimmicky, but always stay the right side of the line thanks to Gunter’s unerring image-making brilliance. I really can’t get enough of these.