Australia-based Grosz Co. Lab create colourful identity for architecture firm

The power of colour and its ability to influence our visual language is fascinating. Using colours to signal change and progression is Australian studio Grosz Co. Lab and their identity for architecture firm Ascui & Co. Architect.

Flexibility is at the heart of this identity with two colour palettes, warm and cool, used throughout. According to Grosz Co. Lab this is to catalyse evolution in the client and encourage experimentation, which is already part of Ascui & Co.’s process. Sequences of dashes, notches and dots are scattered throughout and accentuate this sense of movement and change. Graphic, simple and sophisticated, it’s Grosz Co. Lab understanding the client’s own practice that helps give this identity personality and elegance.