Artists create bespoke Christmas wrapping paper for glacéau vitaminwater

Wrapping presents is easily our least favourite part of the festive season; in fact we can’t really see any issue with Smithy’s ingenious tin foil solution from Gavin & Stacey. However it may just be that we’ve been using the wrong kind of wrapping paper all these years – vapid creations covered in tired stereotypes.

Enter glacéau vitaminwater’s Christmas offering, is the latest in the brand’s shinebright campaign, which supports, celebrates and showcases exciting up-and-coming artists.

Opening tomorrow in London’s Soho, glacéau vitaminwater and painter/street artist Inkie are opening a very special pop-up up where a host of talented young creatives will be producing one-off designs for some bespoke – and very special – wrapping paper. Some of those taking part include longtime friends of the site like Jack Hudson, Lynnie Zulu, Chrissie Macdonald, Lucy Vigrass and the Day Job collective and there’ll be expert gift wrappers on-hand to make sure you don’t ruin the overall effect of all that effort with your clumsy cack-handedness.

The shinebright wrapping gallery is at 15 Bateman Street, Soho. It opens tomorrow at 11am and is then open every day until 17 December, 11am to 7pm. There’s also the chance to win framed and signed artworks from each of the creatives involved – just Tweet a picture of your wrapped gift including the hashtag #shinebright to be in with a chance.