GFSmith: Print Test
Independent British paper company GFSmith are proud to launch its new digital paper promotion named Print Test. Always keen to offer a service beyond simple duty stocks, GFSmith’s papers are at the forefront of the minds of their customers. To create visual impact, each copy of the digital Print Test promotion is unique (edition of 10,000), and the innovative process combined coding with pre-determined colour palettes, resulting in vibrant, colourful and dynamic illustrations fully embracing the dynamic digital print medium. Generative illustrations and process photography by FIELD, design by SEA.
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Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site, he has stepped back from writing as the business has expanded to become The HudsonBec Group.