Retail design agency Dalziel & Pow rebrands itself

Surely the toughest client there could be is yourself. So it’s always rather intriguing to hear about design agencies rebranding themselves, and imagining the endless wranglings such a project must entail. We reckon London-based design agency Dalziel&Pow hasn’t done too bad though, launching a newly playful identity to bring it firmly up to date. According to the consultancy, the previous logo “just didn’t feel like us anymore – not all that surprising considering it was created over 15 years ago.”

The new look is all about bright colours, expressive brushstrokes and patterns formed from a mixture of rigid shapes and more fluid touches. There’s a new logo, a new serif typeface selected for a more “editorial” feel and finally a solution to the “+” or “&” dilemma that’s been puzzling us for years (it’s an ampersand, if you hadn’t twigged).