Perfect 1980s cop chase pastiche from Clemenger BBDO for Aussie beer

Date
30 August 2012

For the first bit of this Carlton Draught beer advert from Clemenger BBDO’s Melbourne team it all felt a touch familiar. I suppose that a 1980s cop pastiche is not the most blindingly original idea but stick with it because I am struggling to recall one done this darn well. The soundtrack is ace, the set-pieces skewing familiar tropes of the genre genuinely laugh-out-loud and you get the point they are trying to make, so it ticks pretty much every box. Oh and the “Made from Beer” strapline is great too. Mine’s a pint…

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Clemenger BBDO: Carlton Draught (still)

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Clemenger BBDO: Carlton Draught (still)

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Clemenger BBDO: Carlton Draught (still)

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Clemenger BBDO: Carlton Draught (still)

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Clemenger BBDO: Carlton Draught (still)

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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