Usually music videos slowly build to a big climax a ‘wow’ moment that sticks with the viewer. Carl Burgess, for his most recent promo for Kap Bambino, Obsess has gone against the grain, stating he wanted “no buildup, all the best bits straight away.” Again his subject is extras (as we saw in his beauty for Ratatat), but this time they were all cast especially for the video, and the pre-sourced on-set wardrobe was cast aside in preference of the clothes the actors turned up in. A simply brilliant bit of directing.
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Alex is the CEO of It’s Nice That. He oversees the commercial side of It’s Nice That, Creative Lives in Progress and If You Could Jobs.