French studio Bonsoir Paris play with ideas of form in stylish Substance shoot

We don’t start enough of our posts with quotes from great Russian writers so let’s rectify that on this chilly Tuesday with a line from Tolstoy: “In terms of sentiments, the lack of logic is the best evidence of sincerity.” The quotation serves as the starting point for an extraordinary project by French art direction/set design duo Bonsoir Paris.  Their Substance shoot for Amusement magazine plays with the properties of a strange material which seems to flit between various states of solidity, with the models on, in and against this strange white form. Rémy Clémente and Morgan Maccari named their studio Bonsoir Paris because most of their creative work took place in the evenings after work, but with projects like this it’s no surprise that their burgeoning reputation has made the agency a full-time concern. Bravo chaps, bravo indeed!