Set Design: Bonsoir Paris create a pop-up store made of inflatables and marble for Bright Young Things

There’s nothing quite like shaking up a luxurious, traditional space by filling it with something fresh, new and exciting, and French studio Bonsoir Paris are more than equipped for such a job. For their latest feat they have created a pop-up store and window displays in London’s prestigious Selfridges store to make an area for the Bright Young Things initiative to showcase young designers. Combining the ephemerality and childishness of inflatable toys with the timeless permanence of marble, the innovative duo created a retro-futuristic space with juxtaposes luxury with pop culture. Also, it looks like it would be hours of fun to run around in. Well done chaps!