Edenspiekermann creates a great identity for eBook subscription service

Berlin-based design studio Edenspiekermann has just completed work on an impressive new digital publishing platform called Blloon that offers a subscription service for eBooks in a similar format to Spotify’s music service. The studio was given complete creative freedom to produce the UX and UI of the product as well as the branding itself, giving a beautifully coherent feel to the final result.

Central to the Blloon service is the idea of discovery; so stories can be searched for not only by name, author or theme but by mood, length, suitability to holiday or home reading and a variety of other factors. The UI brings together these different factors with a playful approach to colour and typography, developing multiple colour combinations from three accent colours that give personality to each of the different available genres.

Also playful are the icons by which the app is navigated. Not only are there a number of flying machines of various designs whose presence gives character to the app, but there’s also a compass, map, torch and passport that prompt you to explore the Blloon world of stories.

While this is clearly not the first subscription service of its kind, it’s one of the few that lends a tactility and sense of exploration to a process that feels sterile on most devices, adding a little of the magic of browsing in a bookshop to the process of flicking through the pages of an app.