b.a.-ba’s identity proposal echoes French culture centre’s name and programme

Sometimes we come across graphic design projects so well-executed it’s hard to believe they haven’t been realised. This is certainly the case with this simple but strong identity designed by French graphic design students Benoit Hody and Aloïs Ancenay, who work together under the moniker of b.a.-ba.

A red line threads through tall, towering type and across the entire identity they designed for an imagined arts centre in Aix en Provence called ZigZag. Billed as a “maison culturelle,” the programme Benoit and Aloïs have drawn up for ZigZag gathers exhibitions, concerts and lectures under one roof. The meandering red line echoes the centre’s name, adds a touch of colour to the otherwise monochrome design, and functions as a metaphor for tying together ZigZag’s diverse offerings. A modest idea used to tip-top effect.