Menswear gets fun and frivolous in these lookbooks from Agi & Sam

Like a fruit salad of clothing I am really digging these images from clothing brand Agi&Sam, formed of Agape Mdumulla and Sam Cotton. Banana brights, plum hazes and apple greens form the basis of many of their collections with a retro 1990s streetwear/hip hop vibe combined with tapered trousers and soft tailoring. They’ve achieved the difficult balance of being wearable, but being unique enough to get people’s attention so everything works and clashes brilliantly. Agi&Sam’s lookbook emulates the sense of fun their clothes have with an eclectic mix of models, that eschew the “blue steel” look with a firm hand, combined with a clean set of block colours and minimal props. This is menswear with a smile on its face and I for one welcome it.