Great photography festival identity design by French agency Studio ABM

When you’re working with sublime imagery on an identity project, tackling the design can be deceptively difficult. While you need the visuals to sing, you also need a look and feel that’s instantly recognisable – one that never overshadows the work it celebrates, but one that can also very much stand on its own two feet. That’s why French agency Studio ABM’s identity for photography festival Recontres d’Arles feels so strong: each of the images is displayed superbly, but when the typography is isolated, it still feels instantly part of the festival. Studio ABM created the designs to be used across all collateral including online, billboards, catalogues, tickets, badges and even beer cups. In another glorious twist, one of the main photographs used across the printed matter is a sweet little image of some sassy kids by Delphine Chanet, who we featured on the site just last week.