Why just play a record when you can wear it too? Sanky first drew our attention to Playbutton (a wearable button that plays music) at our Future:Content conference early this month. As he said on the day this is massively exciting and could go someway to reintroducing a physical element back into the music industry.
The content is pre-recorded and cannot be changed or downloaded and like an album, the sequence of the music can not be altered. The 4.5cm badge has a play/pause, skip and volume functions and runs on a re-chargeable lithium battery.
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Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site, he has stepped back from writing as the business has expanded to become The HudsonBec Group.