Everynone: Words

Everynone are a production studio split across New York and L.A, and their film Words (to accompany Radiolab’s Words episode) has been viewed by more people that you could possibly imagine. I’d guess that a piece of moving image with over 100,000 views on Vimeo was employing some kind of shock tactics or clever ‘viral’ trick, but no. It’s just a wonderful visual word association game.