There’s more than enough attention on the state of the world’s coastal regions at the moment, and Save the Beach continues the focus. An initiative started by Corona beer to raise awareness to the amount of rubbish being washed up on our shores, they’ve taken the only logical alert – to build a hotel on the shore out of the waste.
It’s doors were swung open last week in Rome and it’s anything but throw-away in concept and execution, thanks to German ‘action’ artist HA Schult.
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Alex is the CEO of It’s Nice That. He oversees the commercial side of It’s Nice That, Creative Lives in Progress and If You Could Jobs.