Fresh out of Saatchi & Saatchi HQ comes a new World Cup specific Visa advert. Charting the journey of one fan from armchair to dream-land, they seem to have tapped straight in to the minds of football fans everywhere, and make me want to wish the days away before the big kick off in June. Very nice.
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Alex is the CEO of It’s Nice That. He oversees the commercial side of It’s Nice That, Creative Lives in Progress and If You Could Jobs.