You don’t need me to tell you how much magic a mixtape holds. We’ve all made, received, taped-over and cherished them, but we could never have dreamed that someone would have been able to sum up their magic as beautifully as Luke Snellin. Mixtape has been recently BAFTA nominated (and rightly so), and if you’re not charmed then we should all just hang up our headphones and keep on mindlessly downloading.
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Alex is the CEO of It’s Nice That. He oversees the commercial side of It’s Nice That, Creative Lives in Progress and If You Could Jobs.