I might be a little behind on this, but here’s a very slick editorial campaign from Big Active’s Mat Maitland for the December/January issue of Parisian based fashion magazine l’Officiel. A combo of disembodied body parts, animals, pianos, clouds and glossy pop symbols were always going to stand out a little, weren’t they?
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Alex is the CEO of It’s Nice That. He oversees the commercial side of It’s Nice That, Creative Lives in Progress and If You Could Jobs.