Utterly spoilt for choice when selecting an image from Kerstin zu Pan’s body of photographic work, but have gone for a shot that I think sums her up. Making the ordinary extra-ordinary, she adds a spin and swerve to a classic fashion shoot that not only takes a brave creative, but a talented technician. Go get lost.
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Alex is the CEO of It’s Nice That. He oversees the commercial side of It’s Nice That, Creative Lives in Progress and If You Could Jobs.