This week’s quest post comes form the hugely talented Mr Alexandre Betler.
‘The Bread Friend Map is based on the Co-Pain idea (Copain=French for Friend; co=with and pain=bread). Each visitor can have a slice of a 2 meter bread and add a sticker with his name and connect to his friend on a map on the wall. The map shows the network of people who visited the exhibition and the read (or the lack of it) all the same people sharing one bread and becoming potential friends. LESS BREAD= BIGGER MAP=MORE FRIENDS.’
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Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site, he has stepped back from writing as the business has expanded to become The HudsonBec Group.